Atlas Freight
B2B freight is not dull to the people buying it. Paid search and LinkedIn that speak to operations managers, not to everyone.
+91%Sales pipeline
-34%Cost per lead
6 wkAverage sales cycle
220Qualified leads
- Client
- Atlas Freight
- Category
- Logistics
- Work Period
- February to September 2026
- Industry
- B2B
The Challenge
B2B freight marketing usually talks to everyone and convinces nobody.
Atlas needed leads from operations managers who actually choose suppliers.
Our Strategy
Buyer research: Interviews with twelve operations managers to learn what they search for and worry about.
Paid search and LinkedIn: Ads that speak about delays, costs and tracking, in their own words.
Sales handover: Lead scoring and a shared dashboard so sales called the right people first.
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Let's build something that really works.
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