Pellow

A calmer identity and a paid social engine rebuilt around one product. Sign-ups doubled while the cost of each one halved.

2.1xSign-ups in 90 days

-52%Cost per sign-up

38%Repeat orders

4.8Average review score

The Challenge

Pellow had a loved product and a forgettable brand. Ads looked like every other skincare label and the cost of each new customer kept creeping up.

The team needed a calmer identity that felt premium and an ad account that could scale without burning cash.

Brand refresh: A softer palette, a single hero product and packaging photos shot to look good in a feed.

Paid social rebuild: Fewer campaigns, broader audiences and twelve new creatives tested every month.

Lifecycle email: A welcome series that turned first orders into a second purchase within 30 days.

Let's build something that really works.