Ortolan

A coffee roaster's first national campaign. Paid social, creators and out of home in four cities in one month.

11.2MPeople reached

4Cities

+58%Subscriptions

140Creators involved

The Challenge

Ortolan was a regional favourite with no national presence and one month to change that.

The budget had to cover paid social, creators and outdoor without spreading too thin.

Creator first: 140 local creators each made a short review in their favourite cafe.

Out of home: Posters near train stations in four cities, matched with location ads.

Subscription offer: A first bag free on a monthly plan, promoted in every placement.

Let's build something that really works.