The real problem: no clear plan
Most ad budgets do not fail because they are too small. They fail because they are spread across too many channels before any one of them works.
Five platforms with a little money each teach you very little. One platform with enough money teaches you what your buyers want.
Chasing the wrong numbers
Clicks and likes are easy to grow and easy to report. Revenue and repeat buyers are harder, and they are the only numbers that pay the bills.
Pick one result per channel and judge every change by it.
No time to test
A campaign that runs for a week has not been tested. Give every idea at least two weeks and enough budget to show a real signal.
Conclusion
Start with one channel, prove it, then add the next. The loop gets cheaper every round.
