Design changes what people do
A clear brand is not decoration. When buyers recognise you in a second, every ad costs less to work.
We have seen the cost per click fall by a third after a brand refresh, with the same budget and the same audience.
Three things that matter most
A single colour people remember, one simple line that says what you do, and photos that look like the real product.
Conclusion
Treat design as part of the media plan, not a separate project. It pays back in every campaign.
