Ledgerline

A banking app that looked like every other. New positioning, a bolder identity and a launch plan for three markets.

+212%App sign-ups

3Markets launched

-29%Cost per install

4.7App store rating

The Challenge

Ledgerline looked like every other banking app: blue, cautious and easy to forget.

Launching in three new markets meant the brand had to stand out and still feel safe.

New positioning: Money for people who run small businesses, said plainly in every line of copy.

Bolder identity: A confident colour system and illustrations that explain features without small print.

Launch plan: Search, app store ads and creators in each market, timed to the product release.

Let's build something that really works.